Tagline… do you have one? (31DBBB – Day 1)

You may have noticed a new little button near the bottom left of my blog. I joined the ProBlogger 31 Days to a Better Blog challenge with the SITS girls. What? Did I just speak French to all of you? Why yes, yes I did. So here is how this thing works, or you can just skip to the funny stuff below if you would like, I am using the Pro Blogger program to help improve my blog through an assignment a day for 31 days. The SITS Girls are organizing this little shin-dig over at Blog Frog and there are over 400 of us blogging chicks supporting each other for the next month. Oh man, I pushed you out of your comfort zone, I have lost you now haven’t I…if you need a flow-chart to understand who is in charge of this let me know or better yet email me.

That’s right, I have nothing else going on so I am taking on more crap to do. I am brilliant. Honestly though, I think I am brilliant because I have no idea if I am doing this blogging stuff correctly and hopefully I can improve my blog so it’s more enjoyable for you my readers (Hi Mom!). Today I need to work on my “Elevator Pitch”.What is an elevator pitch?  Well let’s copy and paste from a document and show you:

What is an Elevator Pitch?
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia

Basically the Tagline is one-liner that sums up my blog and then the Elevator Pitch is a longer version of this explanation for my “About” page or the info sections other blogs and communities.  This pitch should be a no-brainer since I already have a rockin’ tagline, but then I realized maybe you guys hate it. Maybe you have no idea WHAT THE HELL I AM TALKING ABOUT so I should maybe ask you opinion, get a little feedback.

SO here is my current, and I think/thought fabulous tagline

“Because the chick who said “Life’s a beach” never walked in my flip-flops”

Sheepo's flip-flops

Image via Wikipedia

Now I realize I started my tagline with the word because and I do believe that is grammatically incorrect BUT it sounded good so I let it slide.  So what does it mean?  To me it means life IS great, but I am going to tell you about the view from my part of the beach, I am going to let you walk in my flip-flops for a while because Life isn’t always a perfect tan and hot lifeguards.   Sometimes it’s hard or weird or insane and hopefully a lot of the time it’s really funny.  I am not sure my tagline gets all that info across…work in progress people, work in progress.

Now here are the taglines I didn’t use or I came up with for this exercise:
It’s better to be bi-coastal than bi-polar..oh hell, I am probably both.
East Coast Chick Navigating the SLOW Lane
East Coast Chick Riding the Break-down Lane
East Coast Chick navigating parenthood without a map since 1998
Brunette in a sea of Blondes
Chubby Girl in Skinny Town
I can blog or go to therapy.  Blogging is cheaper and funnier.
Blogging, it’s the new group therapy*

*this bad boy is actually a favorite…what to do, what to do…

Now onto the Elevator Pitch.  This is a little harder because I need to sum up who I am and why I blog.  I mean, I’m Kathryn and I write whatever falls out of my head when I turn it to the side.  It’s not rocket science, but I think I will get an F on my assignment if I don’t come up with something a little more flashy.

So here is my current blip I have all over the internet.. zzzzzzzzzzzzzzz option #1:

Mom, Wife, Failed Dog Whisperer, Book Lover, Music Lover and Writer (does blogging count? …I say yes because writer makes me sound wicked smart).  I talk about my life with a family of three kids, one of whom has health issues and learning challenges.  We are actually a darn funny group, don’t let the challenging issues statement throw you off.

Ok, I need a little help with this one.  I wouldn’t want to read me, well besides the “wicked smart” comment, that was some Massachusetts funny. So here is my attempt, please let me know what you think option #2:

East Coast Mom of three who recently became a WAHM.  I am sleeping with my boss so I am hoping for a big bonus and good parking spot.  If you haven’t guessed, I work for my husband.  Come to think of it I work for my husband, my kids and a dog who thinks she is a cat.  Life is never boring over here at the Coastal Chick so pull up your beach chair and have a good read.

It needs a little work so any feedback is appreciated.

This first assignment has been helpful and I realize I have some work to do.  Since I hate to work alone,  I have decided to give all of YOU an assignment.  What is YOUR Tagline?  Leave it in the comments below and thank you to everyone for helping me with my first assignment.

UPDATE:  Only 30 minutes in and I have an update after reading all the comments…this is great!

New combined Elevator Pitch option #3:

Mom, Wife, Failed Dog Whisperer, Book Lover, Music Lover and Writer (does blogging count? …I say yes because writer makes me sound wicked smart).  I talk about my life with a family of three kids, one of whom has health issues and learning challenges.  I recently became a work at home mom (WAHM for all of you cool people).  I am sleeping with my boss so I am hoping for a big bonus and good parking spot.  If you haven’t guessed (because you obviously missed the working at HOME part), I work for my husband.  Come to think of it I work for my husband, my kids and a dog who thinks she is a cat.  Life is never boring over here at the Coastal Chick so pull up your beach chair and have a good read.

Enhanced by Zemanta
Related Posts with Thumbnails
signature

10 thoughts on “Tagline… do you have one? (31DBBB – Day 1)

  1. I really like your tagline! It’s so cute! The elevator pitch was funny & well thought out! I really enjoyed it. I am so struggling with mine, but hopefully something genius will pop in my head soon!

    [Reply]

  2. I like your tagline. Mine is “Food isn’t love. Feeding people is love.”

    My elevator speech is “Mom Food is about remembering and recreating the comfort foods of childhood for ourselves and our children.”

    [Reply]

  3. OK… on my blog the “tag line” (I guess…) is “Fine Paper Lovelies” and my “blip” (not that you asked me, but I’m in the sharin’ mood) is “I have a sweet shop where i design and sell stationery, greeting cards and assorted paper lovelies!”

    Now, as for your “tagline” I actually really like your original. If you really feel the need to change it I think “Blogging: it’s the new group therapy” is funny, but doesn’t relate to “Coastal Chic” as much as your flippy-floppies.

    I actually like your “revised” blip but think the opening sentence of your “current” blip is wicked good. Perhaps a combination of both first sentences would work. I like the part about “Failed Dog Whisperer” especially.

    I may change my mind on all of this once I’ve had some sleep. But as of 12:20 a.m. these are my thoughts. ;)

    I love your blog, Kathryn. Good luck with the project! Looking forward to reading all about it.

    -P

    [Reply]

  4. Your elevator pitch makes me laugh and made me curious to read more so it’s workin! I love #2 but no.3 of your elevator pitch is awesome too. Your tag line is perfect too, I love it! :D

    [Reply]

  5. I like your combined pitch, but I think I still prefer your original pitch!

    Also, I think your original tagline is GREAT. Starting a sentence with “because” is not grammatically incorrect, but that phrase is as there’s no thought to follow because.

    “Because the chick who said blah blah blah – WHAT HAPPENED?” Even though it’s not a complete sentence, I still love that original tagline. If you want to make it grammatically correct, take out the “because”.

    Great job! I can’t wait to see how your blog grows and changes this month!

    [Reply]

  6. I like your original tagline best and I thought the best elevator pitch above was your explanation of that tagline:

    “Life IS great, but I am going to tell you about the view from my part of the beach. I am going to let you walk in my flip-flops for a while because Life isn’t always a perfect tan and hot lifeguards. Sometimes it’s hard or weird or insane and hopefully a lot of the time it’s really funny.”

    You might consider making it “my part of the [metaphorical] beach” to reduce the impression that your blog is literally about beach life. But overall what you wrote above gives a good idea of your viewpoint: real, without being a real drag.

    [Reply]

    Coastal Chick Reply:

    Great idea! This Elevator Pitch deal is much harder than I imagined. Thanks for the feedback.

    [Reply]

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv badge